Disney Ducktales - Money Pit

In celebration for the revamped Ducktales series, we recreated Scooge McDuck's iconic Money pit as a consumer experience. Guests were able to take a dynamic 180 photo capture of their dive from the vault door into custom-made coins based off the series. This experience reinvigorated brand loyalty by not only cultivating nostalgia with older audiences but also built a new fan base for the new series.

Client: Disney
Agency: Optimist
Role: Creative Director/Lead Designer
Date: May 2017