Jason Immaraju Jason Immaraju Designer // Creative Director
Jason Immaraju Jason Immaraju Designer // Creative Director
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Dyson Mobile Tech Tour 2019

Experiential Design

The goal of the Dyson Mobile tech tour was to create a pop-up Dyson footprint that not only functioned as a retail space, but also featured an educational lab, as well as a hairstyling zone for free trials of the Air wrap and Hairdryer products. As engineering is the heart of the brand, a comprehensive understanding of the technology behind the products was a fundamental takeaway for the experience. Guests were invited to not only learn about the brand through demos & museum style displays, but were also able to get a hands-on user experience in the context of a home to help foster brand loyalty.

Client: Dyson
Agency: NVE
Role: Creative Director
Date: October 2019
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