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Google Marketing Next 2017

Stage Design

The second annual Google Marketing Next conference utilized both the Fairmont hotel & Masonic center as key venue points for over 2000 guests. This conference served to highlight the future of marketing and the brand's role in future advancements. The stage design utilized a forced-perspective strategy, where presentation had a feel of an opening box. Linear lighting treatments formed the borders of the screens and expanded directly into the audience, pulling them closer to the presentation content. Below, a tapered white stage design formed the foundation of the screens and emphasized the content further.

Keynote Recap

Client: Google
Agency: Optimist
Role: Lead Designer
Date: May 2017