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Made By Google - 2017

Experiential Design

Made by Google was an experiential retail footprint that required the design of pop up stores set in New York and Los Angeles to promote their new products & devices. A formal language reflective of the brand's playful, yet minimal aesthetic was established that was composed of fluid wood ribs that flowed seamlessly throughout the venue space. The programmatic narratives were layered in organically into the structure, while various interactive touch points engineered by VT Pro added to the consumer engagement & loyalty.

Client: Google
Agency: Optimist
Role: Production Designer
Date: October 2017